In this interview with Ken Favaro and Amy D’Onofrio for S+B, Loran Nordgren, the cofounder of unconscious thought theory, explains how taking a break and distracting the mind can lead to higher-quality decision making.
Could you boost the quality of decision making and innovation at your company by encouraging a more structured form of intuition? Loran Nordgren thinks you could. Indeed, the associate professor of management and organizations at Northwestern University’s Kellogg School of Management argues that adopting new approaches to how we process thought is the remedy that will free organizations from the shackles of traditional strategic planning.
Nordgren, who grew up in Chicago, cofounded a body of work called unconscious thought theory with Ap Dijksterhuis, a professor at Radboud University in Nijmegen, Netherlands, while getting his Ph.D. in social psychology at the University of Amsterdam. Based on in-depth studies of the impact of different ways of merging analytical thinking and strategic intuition, this theory proposes, in effect, that some forms of thought processing consistently lead to more beneficial choices and more effective problem solving...
Download the attached PDF to read the complete interview.